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Ray White extends reach with strategic merger in rising market

06 December 2018 Tim Neary
Ray White team

Two Ray White offices have combined and become a considerable market force in one of the country’s most attractive and extended markets.

Ray White Commercial Northern Corridor Group has joined forces with the Pine Rivers office to become one of the largest commercial real estate agencies on the northern side of Brisbane, boasting offices in Brendale, Morayfield and Mooloolaba.
 
The group will now service from North Brisbane through to Noosa, with Michael Shadforth and Chris Massie leading the team.

Mr Shadforth, Ray White Commercial Northern Corridor Group commercial principal and president of the Caloundra Chamber of Commerce, said that the move was both well considered and strategically important.

“Market knowledge, future growth and being able to offer a fully comprehensive service to all our clients were key drivers of the amalgamation,” Mr Shadforth said.
 
Mr Massie said that the team was committed to excellence.

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“We’ve worked really hard to keep ahead of the curve with embracing technology, tracking shifts in market trends and servicing the requirements of our clients,” Mr Massie said.

“We’re excited to bring that innovation to the Pine Rivers office.”

Mr Massie was recently recognised at the International Awards as the seventh highest-grossing agent in the Ray White Commercial group.

Ray White Group director Dan White said that coupling was an important move.

He added that the growth of the Northern Corridor was proof the time was right for offices to join forces to meet the demands of the future.
 
“We recognise this will be one of the country’s more significant precincts for commercial property over the coming decade, and the White family is excited to have some of our most proven agents coming together to meet that opportunity as a team,” Mr White said.

Ray White extends reach with strategic merger in rising market
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