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Rising group grows market share despite a changing market

19 December 2018 Tim Neary

Di Jones had a successful 2018, despite a fall in confidence across metropolitan Sydney and the Southern Highlands markets, where their network predominantly operates, CEO Rob Ward has said.

“We have sold over 400 properties in 2018, with a value of $700,000,000, which is more transactions than our sales team achieved in 2017,” he added.
 
“We have, however, seen a decline in the average sale price of 14.5 per cent due to falling sales prices and the expansion into new markets.

“Our auction clearance rate for the 12-month period was 78 per cent, which is higher than the market average for Sydney of just over 55 per cent.”

He said that their work has paid off.

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“We have invested heavily in marketing, technology and innovation, and these outstanding results are a testament to the delivery of our strategic business plan.

“Our average sales price for 2018 is $1,700,000, and days on market is 26 for auctions and 51 for private treaty sales.”

Mr Ward said that Di Jones has also performed particularly well across its investment management business, growing by 38 per cent due to the execution of a new initiative rolled out in 2018 with the group’s customer care team.
 
In 2018, Di Jones measured customers’ experience across all business units with the adoption of the Net Promoter Score.

“Customers were asked how likely they were to refer Di Jones to family and friends, and the brand finished the year with an NPS of 77 per cent — which is a world-class benchmark,” Mr Ward said.
 
“While expectations are that the market will continue to level out in 2019, the team is excited about the year ahead with the rollout of our new digital platform and artificial intelligence.
 
“Incorporating voice assistant technology that will integrate with our new website and centralised database, customers will have more information available to them. The focus of our digital strategy is to create more transparency and a better customer experience overall.”

Mr Ward said that a key focus for Di Jones in 2019 is to execute a strategic plan for growth that will involve select acquisitions in aligned marketplaces.

Rising group grows market share despite a changing market
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