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Leading network opens in regional NSW

16 January 2019 Tim Neary
Nellie Hayes

One of Australia’s most established brands has opened an office in regional NSW, taking advantage of the extensive market opportunities there, ranging from tree changers to major corporations.

Prominent Glen Innes real estate agent Nellie Hayes has opened a Raine & Horne Glen Innes office.

Tech-savvy Ms Innes said she was attracted to Raine & Horne’s property marketing tool, Amplify.

Executive chairman of Raine & Horne Angus Raine calls Amplify a game-changer.


“Amplify uses Facebook, Twitter, Instagram and the Google Ad network to target more active and passive buyers who are increasingly using social media platforms.

“This is a real game-changer for our offices and their vendors as it is putting their property listings in front of many more eyeballs not only in their local patch but right across Australia.”

Ms Hayes is born and bred in the New England region. Prior to real estate, Ms Hayes was a private property investor and operated a boutique online business.

She said that joining the Raine & Horne team will allow her to expand her real estate and business repertoire.

“I love selling rural properties and will continue to do so. However, Raine & Horne is allowing me to expand into residential sales and property management,” Ms Hayes said.

“Raine & Horne has given me the opportunity to operate across a broad section of the New England region.”

She also said that Amplify will give her office a competitive advantage.

“We don’t just advertise properties locally, and Amplify’s greater reach will put a Glen Innes property or Armidale dress circle home into the social media feeds of buyers around Australia.

“Buyers range from tree changers seeking 3-hectare lifestyle farms to major corporations in search of 5,000 hectares to meet the mounting global demand for wagyu beef.

“We have plenty of buyers from nearly every state looking to shift their operations to New England because of the above-average rainfall our region enjoys.”

Ms Hayes will lead sales and marketing, while Leisa McMahon is responsible for property and office management.

Leading network opens in regional NSW
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