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Realestate.com.au signs high-vis AFL sponsorship deal

07 February 2019 Tim Neary
AFL sponsorship deal

Realestate.com.au has announced that it is the official online property partner for the 2019 Toyota AFL Premiership Season.

The property portal will be the official online property partner for the 2019 Toyota AFL Premiership Season.

In addition to becoming the official online property partner of the AFL, realestate.com.au will also be the naming rights partner for the AFLX 2019.

The agreement builds on realestate.com.au’s existing sponsorship with the Sydney Swans, which will continue in 2019.

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The guernsey designs for each team have now been revealed and will feature the realestate.com.au logo on the chest of each player in the 2019 tournament.

REA Group general manager brand, marketing and communications Elisa Silbert said that sport and property are both intrinsic parts of Australia’s culture, making up a huge part of our weekends.

“Property really has become the other Saturday game for many Australians,” she said.

“Together with the AFL, we are combining two of our favourite obsessions, but more than that, we are bringing together Australia’s number one place for property and the country’s number one sport.

“Consumers are increasingly interacting with sport and property through digital platforms. This strategic alliance will allow realestate.com.au to become deeply integrated with the AFL and footy fans.”

Ms Silbert also said that the partnership will leverage REA’s partnership with the Sydney Swans.

AFL GM for football operations Steve Hocking said that he was pleased to reveal the partnership.

“We’re pleased to welcome realestate.com.au as an official partner for the 2019 Toyota AFL Premiership Season and to help us showcase AFLX 2019, with superstar players set to take to the Marvel Stadium rectangular field.”

The AFLX 2019 tournament will see four teams compete: the BOLTS, the DEADLY, the FLYERS and the RAMPAGE.

Playing on a rectangular field and showcasing the most thrilling elements of the game, the realestate.com.au AFLX teams will be led by captains Eddie Betts (DEADLY), Patrick Dangerfield (BOLTS), Nat Fyfe (FLYERS) and Jack Riewoldt (RAMPAGE).

Realestate.com.au signs high-vis AFL sponsorship deal
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