The Di Jones group has unveiled a smart new digital initiative that will put its buyer network on show for clients and other prospective vendors, as the rising niche network deepens its market footprint.
New architecture on the Di Jones landing page allows consumers to know how many buyers Di Jones has met with in a suburb, together with their particular proclivities and preferences — down to bedroom numbers and price brackets.
CEO Rob Ward said that the idea is to allow consumers to accurately research their local property market before speaking to an agent.
“Previously, consumers had only been able to view the market through a main portal, or information shared by a real estate agent, but this innovative approach will allow them to effectively look into the Di Jones inner sanctum.”
Mr Ward said that the website will also feature Di Jones’ sales results.
“Not only will consumers see the total value and number of properties sold in the past 12 months, they can also compare Di Jones’ auction clearance with the average Sydney clearance rate via a live feed.”
He called it a confident move.
“We are putting ourselves out there so [people] can see that we have the buyers. It means we have to work closely with the consumer and provide an overall better customer experience.”
Mr Ward said that the concept was five years in the making.
He said that he wanted to make the process of buying and selling easier by creating a more transparent process.
“It gives the consumer more confidence and it makes it easier for them to do business with us. They have more control over how they interact with agents and the information they get,” Mr Ward said.
Other value-add features on the new site include a video library, a supplier index and a rewards program.