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All Blacks coach puts his reputation behind Ray White in new campaign

11 April 2019 Tim Neary

Exceptional All Blacks coach Steve Hansen has put his name – and his reputation – behind the Ray White group, launching a new campaign in New Zealand declaring Ray White “a name to trust”.

The new campaign, ‘A Name to Trust, highlights the company’s emphasis on better serving its customers, and will shine a light on how the company has gone about raising its customer satisfaction score.

Mr Hansen said Ray White genuinely wants to improve.

“They don’t want to just sell houses, they want to make the whole experience better for both the seller and the buyer,” said Mr Hansen.


"It’s not just about the end result but the process. Which is exactly how we’ve modelled our coaching and our team.”

Mr Hansen’s image is used throughout the campaign.

Ray White New Zealand chief executive Carey Smith said the rising satisfaction score has led to Ray White becoming the most recommended real estate brand across New Zealand and Australia.

“We’ve instilled in our people a firm set of values and an expectation that they base their decision making around the client,” said Mr Smith. 

“Our agents know this is what we demand of them. To be a Ray White member is to be effective, reliable, honest and to faithfully represent our clients’ wishes. We put our name to that.”

Mr Smith said Ray White aligns every transaction to a satisfaction score.

He said the business currently stands as the most recommended real estate brand in Australasia, with over 95,000 customers scoring its agents a 10 out of 10 for customer service.

The company continues to expand its operations and has grown to 172 offices across New Zealand and over 1,000 offices internationally across 10 countries.

Mr Hansen has been a brand ambassador for Ray White since 2016.

All Blacks coach puts his reputation behind Ray White in new campaign
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