One of Australia’s leading proptech companies has launched a next-generation customer feedback and reputation management platform to help agencies build a positive online presence for more enquiries and leads.
Rent360 has launched the Rainmaker platform, bespoke-built for Australian real estate.
Founder and CEO Jared Keen said Rainmaker is a cloud-based social-proof platform.
“[It] allows traditional and property management agencies to send out agency-branded customer feedback surveys and review requests by email and SMS at critical moment.
“Based on their responses, the platform encourages ‘positive’ customers to provide reviews on independent and industry review sites handpicked by the agency.
“Customers that are categorised as ‘negative’ are directed to a dedicated form to air grievances, allowing the agency to solve problems before they escalate.”
He said the platform scans the agency’s profile in its chosen review sites, alerting agents and property managers when a new review is published, after which they can reply directly.
“Over the past three years, we’ve generated thousands of leads for real estate agencies.
“In this time, we’ve learnt that without review volume and a high rating, it is very difficult for an agency to grow their sales listings and rent roll. Still, most agency owners have very little transparency, understanding and control over how their agency’s brand is being perceived online.”
Mr Keen said research shows that 85 per cent of consumers trust independent online reviews as much as a personal recommendation.
“So, it’s no surprise that landlords, sellers and buyers actively consider the reputation of real estate professionals when looking for support to manage, sell or buy a property.
“Agencies that take a proactive approach to reputation management can gain a competitive advantage by collecting even a small number of four-star and five-star reviews.”
Sydney agency owner Corinne Mansour said she has been impressed with the simplicity and effectiveness of the platform.
“So far, 55 per cent of our clients have provided feedback and 30 per cent have posted a review, which is a lot higher than I expected.”