An award-winning real estate agent has launched an innovative apartment-focused agency, in a strategic move to close a perceived gap in a growing market.
Agent and entrepreneur Adrian Wilson has launched apartment-specific agency Ayre Real Estate.
Mr Wilson said the venture is a strategic move to offer specialised services to the premium apartment market.
He said it is an area which has “significant” opportunity for improvement.
“Buying, selling, renting or investing in apartments requires a completely different strategy to typical houses,” he said.
“The common agency structure does not cater well enough for the differences in approach required in order to achieve the best results for these owners. Ayre was created to fill a significant service gap in the Sydney property market at a time when apartment living is in its prime.”
Former founder of Wilson Property Agents, Mr Wilson opened his first agency on Hyde Park in 2008. It was twice named one of the fastest growing by BRW Fast 100, and awarded two Agency of the Year REINSW Awards.
“There is a significant number of brand-new apartment developments which have recently been completed, are in planning or nearing settlement,” Mr Wilson said.
“These developments, alongside existing residential buildings, tend to be located and offer an attractive lifestyle or investment, especially for downsizers wanting the convenience of inner-city living or a buzzing urban village.
“Sydney City apartments attract strong interest from owner-occupiers, investors, renters and off-plan purchasers, which means the market is more resilient during softer periods due to continued demand across all market segments.”
Mr Wilson said the market for high-quality apartments remains strong.
“We are very excited to be leading the charge on providing a higher level of service to this market segment and believe the future prospects for our clients in this market are extremely positive.”