Two Raine & Horne agents have won business-class return airfares from Sydney to Copenhagen for five days in the Scandinavian capital, as part of the property network’s “Fly High with Amplify” sales campaign.
Agents Filippo D’Arrigo from Raine & Horne Marrickville and Jason Read, principal of Raine & Horne Coomera, have won the prizes after using Amplify to promote more than 50 per cent of their sales listings in the five months to 31 May 2019.
Executive chairman of Raine & Horne Angus Raine said Amplify uses the latest in digital marketing to engage with both active and passive buyers.
“The real estate industry must adapt to new technologies such as Amplify to engage with consumers,” Mr Raine said.
“Agents such as Filippo and Jason, who are adopting and using Amplify religiously, are getting real results. Offices are reporting unprecedented numbers of enquiries and appraisals coming through.”
Mr D’Arrigo said his office promotes every listing through Amplify with “stunning” results.
“We now have over 57,000 visits to our website every month with a very high 14 per cent click-through rate, with the average visitor taking over 3.5 minutes to read our listings.
“This is a long time to be reading a listing advertisement. Before Amplify, our average reading times were 30 seconds, the click-through rates were less than 1 per cent and we were lucky to attract 2,000 to 3,000 visitors each month.
“Moreover, we have more than doubled the enquiries we were getting through the traditional portals and are attracting over 50 groups to our properties on the weekend.”
Mr Read said his life partner and co-principal of Raine & Horne Coomera, Jacqui Walker, will join him on the trip.
“We kicked off the new business 10 months ago and it’s been frantic ever since. So, the flight will give us some extended time to talk, which I’m looking forward to.
“We’re very excited and it’s been a no-brainer using Amplify, which is a major reason we joined the brand last year.”
Mr Read said every property is promoted through Amplify, initially when it lists and during a second campaign to promote the final sale.
“We are knocking on the door of almost 20,000 visits to our website every month because of Amplify which seems to be double the activity of other offices we were working with in the past.
“We are getting an average of 17 per cent click-through rates, with as much as 24 per cent for some popular properties. Also, our attendance at open homes is about 15 per cent better than 12 months ago before we joined Raine & Horne.”
Famed for its Tivoli Gardens and The Little Mermaid sculpture inspired by acclaimed Danish author and playwright Hans Christian Andersen, Copenhagen is home to Amplify’s global software developer CCT.
CCT management will host a tour of its headquarters in Copenhagen for Mr D’Arrigo and Mr Read.