A proptech company has brought a smart new product to market, solving an ever-growing vendor marketing cost problem for agents and allowing them to maintain a competitive edge.
ListReady, a subsidiary of fintech MoneyMe, is a tech platform that covers vendor marketing costs up to $25,000, with no deposit required.
CEO Clayton Howes said the service manages payments, giving the real estate agent immediate access to capital.
“ListReady is the latest phenomenon in the real estate space,” he said.
“For the agent, this means properties can list faster with the potential to work with a bigger marketing budget. For vendors, it means no need to worry about paying property advertising costs upfront."
Mr Howes said it is a “clear win” for the industry.
“With big name agencies including Ray White, Biggin & Scott and Kay & Burton quick to jump on board, ListReady is set to revolutionise the way property advertising costs have been dealt with in the past.”
Mr Howes said he saw a "real gap" in the market, and MoneyMe’s existing tech platform was primed for developing the ListReady proposition.“
In real estate, marketing is a key component of the sales process, but it comes with its own price tag.
“We created a platform that covers 100 per cent of vendor marketing costs upfront, only payable on property settlement. It’s really a win-win situation.”
Mr Howes said ListReady is entirely online and free to set up.
He said that ListReady owns the technology upon which the platform is built, allowing it to constantly iterate it’s offering to meet the “ever-changing needs” of real estate agents.
“Our proprietary AI-based tech platform allows vendors to postpone their property marketing costs in less than a minute and agents to receive payment upfront in as little as… well, no time,” said Mr Howes.
“The real estate sector is constantly evolving, and tech is playing a big part in that. Technologies such as artificial intelligence and virtual reality are no longer breakthrough, they’re the norm.
“ListReady supports the value of the salesperson-assisted process but enhances it with tech to be more efficient, increasing the value proposition for consumers. All the agent has to do is guide the customer through a few simple steps on an iPad or their mobile and our tech does all the heavy lifting. It’s an easy win.”