realestate.com.au has launched Reach, a new end-to-end digital marketing solution designed to help sales agents and agencies build a new sales pipeline, boost their reputation and stay top of mind with local property owners.
General manager, leads at realestate.com.au Rachel Morley said that Reach will put agents in front of prospective vendors through targeted advertising utilising insights and data from the sellers who visit realestate.com.au.
She said the key features of Reach include self-service campaign set-up, ad creative generation, continuous optimisation and reporting functionalities.
“The platform enables users to choose the areas they want to target, and then realestate.com.au will develop a campaign on their behalf via a multichannel approach to target the right vendors, with the right messages, at the right time.
“Campaign creative, call to actions and channels will be continuously optimised to help build brand awareness and deliver new prospects. Agents will have the flexibility to control and edit their target areas and spend as required to ensure they are maximising their return on investment.”
Ms Morley said Reach is a cost-effective value-add for agents.
“Reach has been specifically designed to add value to agents and agencies in a way that’s previously needed extra spend with marketing agencies to manage.
“The platform will create a suite of ads within minutes and display them across both Facebook and Google to maximise reach and guarantee top-of-mind awareness for prospective vendors.”
She said Reach delivers competitive advantage.
“As a technology company, we wanted to offer our agents and agency partners a data-led digital solution to help navigate the competitive and complex prospecting process,” Ms Morley said.
“We understand how challenging it can be for agents to find new prospects, so we love that Reach will help put them in front of local audiences at the right time to deliver quality, long-term leads.”