Despite its focus on robotics and automation this financial year, network growth manager for Laing+Simmons said the “people to people” relationships are paramount to the success of any proptech investment.
This financial year, one of Laing+Simmons’ strategic investment areas is proptech, on both the sales and property management side of the business.
Network growth manager Travis Wentriro explained the “absolute” necessity of having cutting-edge tools to compete in a crowded market, particularly as the nature of consumer expectations evolve to the point of demanding a painless, contactless transaction.
However, no matter how revolutionary a piece of technology, relationships and people skills remain crucial to winning and securing business long-term, Mr Wentriro said.
“Real estate has always been people to people,” he said.
This echoes the sentiments of proptech players like ListReady which stress that a good proptech outfit should be enhancing relationships and simplifying transactional and “friction”-based processes.
“Proptech has the potential to enable a simplistic approach to managing an outcome either at the decision point, during the sales process, during the banking process, with the finance solution, or with engaging a solicitor,” CEO of ListReady Clayton Howes told REB earlier this year.
“With technology, and the power of information, there’s everything you need to drive a very simple outcome,” he said.