Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA
realestatebusiness logo
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Ray White launches ‘Hide & Seek’ campaign

18 September 2019 Emma Ryan
Lisa Pennell

The agency has just launched its latest brand campaign, designed to entice buyers and sellers into the property market.

Ray White’s “Hide & Seek” campaign has been rolled out across Australian channels this week, timed to “woo reticent buyers and sellers to act now, to take advantage of the increasingly positive market sentiment”.

The campaign was filmed over two days in Sydney’s Sutherland Shire, featuring some of the group’s own agents and corporate staff.

It falls in line with the team’s Great Australian Dream campaign launched last year.

Advertisement
Advertisement

“We are a great Australia-based real estate company and we want to continue to push the boundaries of what is expected from the real estate industry,” Ray White head of marketing Lisa Pennell said.

“Last year, we created a buzz in the industry with our Great campaign, so this new driver was the natural extension for the current market.”

Ms Pennell noted the campaign comes as a timely reminder for those interested in capaitalising on current market conditions.

“We understand that there’s been a lot of nervousness in the market over the last 18 months, but since the federal election and two successive rate cuts, the market has shifted a gear. You can feel it in the air — our auction clearance rates are at two-year highs,” she said.

“Particularly across the eastern seaboard, potential vendors need to know that now is a great time to list, as the buyers are back and looking for new stock.

“Hide & Seek is an opportunity for us to address any lingering uncertainty and create a positive, fun, cheeky campaign that appeals to all our customers.

“The message is, whether you are counting down to buying or selling, we’re here when you decide to come out and play.”

Ray White launches ‘Hide & Seek’ campaign
Lisa Pennell reb
lawyersweekly logo
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.