The agency has just launched its latest brand campaign, designed to entice buyers and sellers into the property market.
Ray White’s “Hide & Seek” campaign has been rolled out across Australian channels this week, timed to “woo reticent buyers and sellers to act now, to take advantage of the increasingly positive market sentiment”.
The campaign was filmed over two days in Sydney’s Sutherland Shire, featuring some of the group’s own agents and corporate staff.
It falls in line with the team’s Great Australian Dream campaign launched last year.
“We are a great Australia-based real estate company and we want to continue to push the boundaries of what is expected from the real estate industry,” Ray White head of marketing Lisa Pennell said.
“Last year, we created a buzz in the industry with our Great campaign, so this new driver was the natural extension for the current market.”
Ms Pennell noted the campaign comes as a timely reminder for those interested in capaitalising on current market conditions.
“We understand that there’s been a lot of nervousness in the market over the last 18 months, but since the federal election and two successive rate cuts, the market has shifted a gear. You can feel it in the air — our auction clearance rates are at two-year highs,” she said.
“Particularly across the eastern seaboard, potential vendors need to know that now is a great time to list, as the buyers are back and looking for new stock.
“Hide & Seek is an opportunity for us to address any lingering uncertainty and create a positive, fun, cheeky campaign that appeals to all our customers.
“The message is, whether you are counting down to buying or selling, we’re here when you decide to come out and play.”
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: [email protected]