Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Latest


Must Read


PM Tech Growth Sales Marketing Industry

Our Events


New Broker Academy 2022

The Adviser’s New Broker Academy aims to equip prospective brokers with the knowledge, skills and mindset to succeed...

LEARN MORE
VIEW ALL
Do you have an industry update?

top suburbs

12 month growth
Box Hill
127.02%
Mollymook
82.85%
Brightwaters
79.93%
Cleve
78.13%
Bawley Point
76.2%
Murrays Beach
75.57%
Terranora
70%
Crescent Head
69.38%
Park Ridge South
68.32%
Mollymook Beach
67.09%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.

Belle and hockingstuart join forces

By Lyall Russell
05 February 2020 | 1 minute read
Peter Hanscomb reb

Belle Property and hockingstuart have combined their expertise, creating a new agency model where both brands will operate independently, without competition, but under the same real estate umbrella.

The merger was part of a strategic decision from the two agencies, who wanted to break from the traditional real estate mould and offer a unique proposition to the market, Belle Property CEO Peter Hanscomb said.

“The merger of Belle Property and hockingstuart combines the superior real estate services of two great Australian brands that will continue to lead the market when it comes to talent, training and technology,” he said.

The hockingstuart brand will remain across parts of Victoria, but Belle Property will start to rebrand key areas in the state, including Bayside, Peninsula and Melbourne.

Although Belle’s primary focus is premium, lifestyle areas, hockingstuart has a stronghold in Victoria’s outer suburbs.

Mr Hanscomb hopes they will be able to replicate this relationship in other states.

“While 21 of hockingstuart’s Victorian offices will now operate under the Belle Property brand, it is one combined network, and our strategy is to grow and service each brand in its respective market. Servicing differing demographics and suburbs means the brands complement, not compete,” he said.

The new agency model will also take the opportunity to update Belle’s lifestyle publisher, Sitchu, and relaunch the property magazine as Sitchu Living.

Sitchu Living is a lifestyle-focused property magazine that includes editorial content as well as listings from across Belle Property, hockingstuart and Luxury Portfolio International — our international property partner. This kind of publication has not been seen before in our industry and is another integral part of our strategy to bring together multiple brands to offer market-leading solutions,” he said.

“As we continue to build our brands, our number one priority remains our people. We strive to recruit and retain the best and brightest across real estate, and we do this by offering continuous opportunity for growth, not to mention cutting-edge training and technology.”

Belle and hockingstuart join forces
Peter Hanscomb reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Do you have an industry update?

top suburbs

12 month growth
Box Hill
127.02%
Mollymook
82.85%
Brightwaters
79.93%
Cleve
78.13%
Bawley Point
76.2%
Murrays Beach
75.57%
Terranora
70%
Crescent Head
69.38%
Park Ridge South
68.32%
Mollymook Beach
67.09%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.