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Are landlords changing to keep up with tenants?

09 February 2020 Cameron Micallef
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The traditional property management model is being challenged as landlords and tenants search for a better experience, which technology can provide, industry experts have suggested.

In a conversation with Smart Property Investment as part of this month’s proptech special, Yabonza’s Mark Trowell and Heidi Guenther explain why the traditional property management service has to be replaced with a holistic management approach.

“While people see us as a property manager, we don’t see ourselves as that internally. We see ourselves as creating a balance between landlord and tenant. 

“Providing what we need for the landlord in terms of asset management and providing the experience for the consumer,” Mr Trowell said.

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With developing companies such as Greystar looking to build-to-rent model about providing an experience for the tenant, investors are tipped to have to up their game.

“So you’ve got a build-to-rent experience here and your investment property is sitting 100 metres down the road, a tenant is going to look at it and say I’m living there.”

“You’ve got to make your property attractive because just trying to stick a tenant in there, it’s who is going to give the experience or the tenant to make your property become more desirable.”

As part of having a better experience for tenants and landlords, Ms Guenther said a platform with everything in one place makes things easier for everyone.

“Being able to get insurance, get utilities, get yourself up in the property but also report a repair maintenance issue without having to phone the property manager – you could just log it online and get updates,” Ms Guenther said.

“It’s how people are valuing their time differently and they value experiences more. I don’t want my time spent on that, I want my time spent on this and that’s how I value my time.

“Therefore, how do we as a company help you do that? Because that’s a home and if I can do that I differentiate your property and therefore make it more desirable,” Mr Trowell concluded.

Are landlords changing to keep up with tenants?
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