There’s been a significant rise in the number of off-market property listings since the global pandemic upended traditional real estate activities.
ListingLoop.com.au has reported a 58 per cent increase in property listings on its own platform in the past month, and believes this surge indicates housing stock in the market is substantially higher than what’s advertised online.
It’s also seen a 23 per cent increase in buyer registrations over the same period, “demonstrating that there’s still serious buyers ready to take action”.
With agents forced into becoming more agile and creative while leveraging technology and going the extra mile in building client relations, CEO Rhett Dallwitz said ListingLoop’s industry-first, no sale, no charge advertising model provides an appealing solution during the COVID-19 pandemic.
“We understand that sellers don’t want to pay upfront advertising fees, while agents are not in a position to carry these fees on behalf of their sellers,” Mr Dallwitz said.
According to ListingLoop, formerly employed marketing strategies no longer work, and determining how and where they spend their clients’ money to advertise their properties is reshaping how agents do business.
“Our model is about paying for a result, not an advertising space,” Mr Dallwitz expressed.
“If we don’t bring a buyer through ListingLoop.com.au, there’s no fee.”
He said ListingLoop is also ideal for sellers that need to sell but don’t want everyone knowing.
With all property information — including addresses and sale prices — hidden behind a login and unable to be found on search engines, the CEO said it eliminates both “the window shoppers and time wasters”.