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Time to change the new normal

21 May 2020 Cameron Micallef
Time to change the new normal

Agents who want to thrive in a post-COVID-19 world are being advised to adopt “the new normal” instead of reverting to their old ways post-pandemic.

During a recent RE/MAX Australia event, the real estate industry was warned of the potential to go back to old methods that will not be conducive to future growth.

RE/MAX Australia’s managing director, Michael Davoren, believes that the COVID-19 pandemic has given real estate agents the opportunity to create and facilitate the experience of unlimited opportunities, with the industry needed to adopt this new norm.

“To go back to the ‘old normal’, which I’m seeing some in the industry already doing, would be a big mistake,” he said.

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“In my years of experience, there have been five or six major events, including this one, and every time, there have been agents left behind by going back to old ways.”

He believes agents must take what they have learnt from the past two months and meet diversified customers’ needs moving forward. 

RE/MAX New Zealand CEO Don Ha agreed, saying: “This is a time for agents to do things that nobody else does, to be available as a positive force at a time when consumers need them more than ever, and to take their local market to the country and the world through smart technology.

“The way we’ve adapted to do business over the past couple of months will further increase our opportunities into international markets, and we are in an enviable position with a global network to tap into. The ‘new normal’ is an exciting real estate landscape for us and our customers.”

While much of the recent work agents have focused on has been online, following government restrictions, Mr Davoren pointed out “there is nothing virtual about the real estate landscape we are in”. 

“This is real, but we are adapting to accommodate both face-to-face and virtual in our business and in events,” Mr Davoren said.

“All 2020 events are being governed by restrictions on people’s movements and the size of gatherings… just as these things are affecting the way we conduct business in the real estate industry.”

Time to change the new normal
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