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McGrath eyes regional lifestyle areas in latest expansion

15 June 2020 Emma Ryan
McGrath eyes regional lifestyle

McGrath Estate Agents has opened a new office in Mansfield, Victoria, as part of its goal to extend its presence into key regional lifestyle areas on Australia’s east coast.


The residential real estate group confirmed the launch of the new office on 11 June. Its move follows the launch of the group’s new Albury/Wodonga office last month. 

According to a statement, McGrath Mansfield will service a large area from Swanpool in the north to Eildon in the south, Merton in the west to Mount Buller in the east. Key suburbs will include Mansfield, Jamieson, Barjarg, Piries, Merrijig, Tolmie and Ancona.

The new office will be headed up by Kate McDougall and Allana Neely (pictured). The pair join the McGrath fold from The Agency Victoria, where they were property partners. 

“Kate has over two decades’ experience in sales and marketing in Mount Buller and The High Country and [is] dedicated to her local community,” said Christopher Mourd, head of franchise network for McGrath Estate Agents.

“When we seek partnerships, it is those who are dedicated and immersed at a local level with a depth of knowledge and who share our commitment, passion and integrity that we are most aligned with. I’m delighted to say that both Kate and Allana fit into this category.”

Commenting on their decision to join McGrath, Ms McDougall said: “Partnering with McGrath was an obvious choice for our team. We love the brand and culture, and its boutique feel was important as we wanted to align ourselves with an authentic more personalised business model and wider network. We felt that would be an important asset for our clients going forward.”

Meanwhile, McGrath Estate Agents founder John McGrath explained the rationale behind the launch of the Mansfield office, saying how regional areas in close proximity to large towns and cities will be particularly desirable as people reassess their lifestyle options in the future.

“I believe the ability to work remotely and commute as needed is now a more acceptable part our everyday life and will no doubt impact property choices for many outside the traditional FIFO worker,” Mr McGrath said.

“We have long earmarked the growth of regional areas that are attractive for their lifestyle and affordability and anticipate a further migration trend post-COVID-19.”

McGrath eyes regional lifestyle areas in latest expansion
Allana Neely Kate McDougall reb
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Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of editorial at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]com.au

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