The Gold Coast Titans will be sporting two new logos on their playing shorts, courtesy of a co-sponsorship between two property brands.
Homely.com.au and Harcourts Coastal have teamed up to become the NRL team’s front-of-shorts sponsor for the 2020 premiership season.
Homely will appear as the front-of-shorts sponsor on the team’s away playing kit, while Harcourts Coastal will feature on the shorts at home this season.
Homely’s co-founder, Jason Spencer, said the company is “extremely proud” of the branding.
“As we expand further into the Queensland market, we see this as a golden opportunity to get the Homely name out there alongside our friends at Harcourts Coastal and show our support to a rising force in NRL,” he commented.
Titans CEO Steve Mitchell has welcomed the new partnership, expressing his delight “that Homely has made a home with the Titans as our front-of-shorts sponsor on our away kit, using the broadcast audience and massive reach of the NRL to support Homely’s growth trajectory locally and nationally”.
Mr Spencer added that the “unique co-partnership” struck with Harcourts Coastal and the Titans “aligns with our marketing strategy to build national brand exposure as well as connect with Gold Coast locals”.
“We’re thrilled to see the NRL resume play after COVID-19 restrictions have been eased and look forward to spotting Homely and Harcourts branding on the field as we cheer on the Titans.”