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Beyond the ‘boys club’: Central coast team confirms major rebrand

By Emma Ryan
03 September 2020 | 1 minute read
Brand Property

One of the Central Coast’s real estate teams has rebranded to coincide with a re-energised focus going beyond the COVID-19 pandemic.

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After 15 years operating as George Brand Terrigal-Toukley, business owners Andre and Samantha Kubecka have re-launched as Brand Property. The changes came into effect on 1 September. 

The move sees the pair separate themselves from their previous franchise group, becoming an independent agency. To complete the process, the pair appointed general manager Andrew Lane and worked with Menace Group – Marketing.Digital.Social’s Kevin Spiteri.

By working with the latter, Andre and Samantha developed their vision of a smart, progressive and independent real estate brand that is modern, minimal and reflective of the growing and changing needs of the property market on the Central Coast, according to a statement from the revamped agency. 

“A lot of our competitors shut up shop, but our staff worked throughout the pandemic. The business has doubled in size over the past four years,” Mr Kubecka said.

Presenting a fresh, new logo — grey lettering with a lowercase “b” and a dash of pink underline — Mr Spiteri said that the group “wanted to create a brand identity that encapsulates elements of strength, femininity, sophistication and a sense of calm and composure”.

“Many real estate agencies are still presented as a ‘boys club’, but research shows that both the selection of an agent for listing a property, and the respective purchase of a property, are primarily influenced by the female,” he said.

“Menace worked closely with Brand over 12 months to bring this to life, every touchpoint in the market needed to be considered, from sign boards to business cards, brochures through to building signage.

“What makes this so exciting is that Andre and Samantha want to set the tone for growth, leading by example and not looking to others for approval. It is evident that many agencies (especially on the coast) are not progressive enough, happy with the status quo and comfortable with the state of the market.

“Andre and Samantha have set out to change all this, believing in the concept that if you aren’t moving forward, you’re going backwards.”

Beyond the ‘boys club’: Central coast team confirms major rebrand
Brand Property Andre Samantha Kubecka reb
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ABOUT THE AUTHOR


Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of editorial at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]com.au

 

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