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How 3 industry heavyweights created a unique agency

22 September 2020 Cameron Micallef
How 3 industry heavyweights created a unique agency

Three inner-west agents have decided to open their own business to create what they call a truly unique platform, moving away from the traditional boys club and creating equal opportunity for all their staff.

During a conversation with REB, Adrian William partners Adrian Tsavalas, William Pereira and Joseph Ferreira explained how the staff come first in their new agency.

“A lot of professionals that trial the real estate industry are not given a fair go,” Mr Pereira said.

“They are given the wrong opportunities and the wrong advice.


“I personally wanted to create a business where everyone was treated equally and all it comes down to is if the person wants to do it or not.”

While many young professionals see joining a large agency behind a “superstar agent” as an opportunity, Mr Ferreira explained how it could be a double-edged sword.

“I think being an agent or an assistant working for a superstar agent, you sort of get lost and forget why you got into the industry,” Mr Ferreira said.

“You sort of get tossed to the side as it’s about building the big agent.

“In three or four years’ time, you look back and think, what have you done? All you’ve done is progress the big agent’s career.”

Mr Ferreira explained how the move to open his own shop sparked an opportunity for him to progress his career further. 

“For someone at my level, I was still a lower-tier agent, to be offered a partnership was a big deal,” Mr Ferreira stated.

In order to do this, the trio have created a unique business model where everyone works as a team to sell a property.

“Essentially, what we are doing, we are monitoring absolutely everything. We monitor where leads are coming from and putting it on display,” Mr Pereira said.

“We’re monitoring how many calls we make and monitoring our contribution.

“I haven’t found a single office that has done that.

“We provide all the data for all. So, it’s about showing what’s fair and if there’s people with discrepancies, providing the training to uplift.”

While highlighting their name in the industry is creating a tailwind for the newly established business, the trio are seeing almost instant success.

“We’re fairly high-profile agents in the inner-west market. So, we have a strong client base and relationships in the inner-west, so we are quite lucky that not having the big-name sticker hasn’t slowed us,” Mr Tsavalas said.

After three months, it is still business as usual for the three agents.

“We haven’t really lost business because of being new. It’s still the same,” Mr Pereira said.

“It was our name and the trust we can deliver the job.

“Since we’ve opened, we signed up 36 auctions, that is on track to do 160 in the first year, that is a lot of sales under a new brand.”

Despite having a strong “staff first” mentality, the trio said they are still focused on delivering the strongest outcome for their clients.

“When consumers come across us in the marketplace, our aim is to be as easy as possible to do business with,” Mr Tsavalas said.

“This includes price guides, pest and strata reports, open communication with the marketplace, creative marketing and really investing in making sure clients have the best experience to achieve the best results.”

How 3 industry heavyweights created a unique agency
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