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Social media the new CV

14 October 2020 Grace Ormsby

An aspirational real estate agent is taking a different approach to landing a job, posting a video on Instagram in the hope of catching the eye of an agency willing to take him on.

Sean Hickey is a Brisbane-based hotel guest service agent who has long dreamed of entering the real estate profession.

“It’s been a passion of mine for years,” he stated.

Having recently completed his certificate of registration, the enthusiastic agent reached out to Bespoke Media Management’s Nic Fren for assistance in finding work experience or a job.

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“I was planning to print my CV and go door knocking,” Mr Hickey said.

“But Nic said I should stand out from the crowd and do something different to show how keen and determined I am.”

Mr Fren was the one who suggested Mr Hickey film a video, indicating that it might gain more traction than dropping off a CV or applying through the employment portals.

“Real estate is about putting yourself out there and showing your point of difference,” the marketing owner said.

“There is so much competition at the moment that you need to be doing more than simply hitting the ‘apply now’ button.”

Mr Hickey created a video “without missing a beat”, which was then uploaded by Bespoke to its Instagram page — with Mr Fren indicating it would be running a social media campaign in Mr Hickey’s location to help him in securing job interviews.

According to Mr Fren, the post has already gained traction within the industry.

“I’ve received countless messages from people eager to help Sean, whether it be for advice or to discuss opportunities,” he said, with One Agency Group and Ray White corporate reaching out to offer guidance and support.

Mr Hickey has since secured an interview with Windsor’s Pure Real Estate through the connection of Zoe Tink from Tink Recruitment.

Raine & Horne CEO Andrew Brien also went to lengths to notify local network members of the video after seeing it himself, which has led to Raine & Horne Brisbane West’s Frank Ham offering to have Mr Hickey shadow one of his agents.

Social media the new CV
2020 10 13 1
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