Ray White Commercial has broadened its service offering with the launch of Ray White Commercial Asian Investment Services.
Known as Ray White AIS, the Sydney-based business division stands as Ray White Commercial Western Sydney’s new initiative borne out of a need to provide a fully integrated commercial property advisory service for Sydney’s Asian investors.
Heading up the division as head of AIS is Victor Sheu, a prominent commercial agent with a track record of connecting Asian capital with Australian assets.
“The increasing flexibility of a globalised world means we often see our clients moving between Australia and Asia seamlessly,” Mr Sheu said.
“These clients need the comfort of knowing their investments are being responsibly and optimally managed. AIS meets that need as a bespoke service that spans the full lifecycle of commercial property investment.”
Joining the team as director of sales and leasing is Andrew Vines, who has spent many years living in Beijing and Shanghai, as well as Samuel Gong, a vastly experienced agent able to work seamlessly across asset management, sales and leasing.
Further, Vee Li joins the AIS team as a business development executive with strong marketing and communications experience.
With the team able to provide services in Mandarin and English, with the intent to add more languages as the need arises, AIS aims to go above and beyond current offerings with a service that starts at the acquisition of a commercial asset.
According to Ray White, the division runs through to development/feasibility advice, then on to leasing services, tenant selection, and then, finally, into long-term management and care for the asset until such time as the property is sold, and the investment lifecycle begins again.
Peter Vines, managing director of Ray White Commercial Western Sydney and Ray White AIS, said: “It’s a well-known fact that Australia, and Sydney in particular, is a locale of choice for Asian investors.
“What is perhaps less recognised in the commercial market is Asian investors are increasingly choosing to live and raise their families here in Australia, while also continuing to build their generational wealth on the stability of commercial property investment.
“As we continued to attract Mandarin-speaking clients to our property management business, we noticed a real deficit of competent Mandarin-speaking commercial property managers. We saw that many of our Chinese clients had previously had their assets managed by residential agents that could speak the language but simply didn’t understand the complexities of commercial property.
“With the ever-changing legislative environment for commercial property and the current COVID-19 situation, it’s hugely important asset managers are across these changes, and that important pieces of information are not lost in translation.”
Mr Vines said that, as a family-owned and operated business that prides itself on building long-term business relationships, founded on trust, honesty and loyalty, AIS could very well be the answer to their Asian clients’ needs.
“Now we can also offer all services in Mandarin. We’re very hopeful that our Asian clientele will view AIS as the ‘go-to’ trusted adviser for all their commercial property investments,” he said.
Ray White Commercial head of agency operations Andrew Freeman said he was pleased to welcome the new division as it highlighted Ray White Commercial’s ability to offer to the market a diverse and targeted offering.
“This is such an important market within our commercial business. It’s a natural progression in our continued growth ambitions by expanding the service offering to our clients. I’m already impressed by the strong presence that’s been created by Peter and Victor for the Ray White Commercial brand in Western Sydney,” Mr Freeman said.
“With this launch of Ray White AIS, and by bringing in big names like Andrew and Samuel, the future is both bright and exciting for this team and for Ray White Commercial as a whole.”