Victoria-based residential real estate agency Jellis Craig will expand its services to the state’s central region - launching a new office in Daylesford.
Having already established a strong presence and connection in Ballarat, the Macedon Ranges and Central Highlands, Jellis Craig aims to further solidify the agency’s service proposition with the addition of a Daylesford office.
The Daylesford office, which will be led by local agents Nathan Skewes and Gary Cooke, offers significant opportunities to better connect buyers from Melbourne’s metropolitan area with one of Victoria’s most prominent tree changes.
With increasing numbers of Melburnians seeking to make regional Victoria their home, the time was right to expand the agency’s footprint into Daylesford, according to Jellis Craig Macedon Ranges director Tom May.
“More than 75 per cent of the purchasers currently buying into this market are coming from Melbourne, and with the majority of those from the Jellis Craig network, the new office will allow us to better service this wonderful region,” Mr May said.
“There is a genuine database of Jellis Craig clients who we’ve been buying for and selling to for the last 30 years who can now have direct access to this marketplace.”
Being able to offer the same connections to regional property investors stands as one of the key drivers to the agency’s expansion to Daylesford.
Through the years, Daylesford has grown popular among Melburnians as a getaway or for holiday homes, and they are also seeing a significant workplace shift, with many people making a permanent move to these exceptional regional locations.
According to Nathan Skewes, director of the Daylesford office, “we deal with a high percentage of Melbourne buyers, so combining a prestige brand with a very strong regional network is very attractive”.
Throughout the COVID-19 pandemic, Jellis Craig has continued to transact residential property consistently, leveraging its database of hundreds of thousands of property buyers to facilitate strong private sales, with many occurring much faster than the traditional four-week campaign period.
The opening of Jellis Craig’s Daylesford office completes its long-planned growth into some of Victoria’s most important regional hubs, with offices also covering Woodend, Castlemaine, Ballarat and Daylesford.
Jellis Craig’s Daylesford office opened last Thursday, 22 October.