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Proptech partnership goes live

24 February 2021 Emma Ryan
Proptech partnership goes live

Proply and ListReady have cemented a partnership which sees the launch of a new seamless solution available to both agents and vendors.


The pair have confirmed they have embarked on a new partnership to provide agents and vendors with a “List now, Pay later” payment solution.

The partnership sees Proply subscribers given the ability to “let vendors defer marketing payments up to $35,000 to cover costs associated with advertising, styling, home improvements and more when listing for sale”.

All Proply subscribers are eligible to start offering vendors the “List now, Pay later” option by ListReady, with vendors only to repay upon settlement, or earlier, while agents are paid up front, a statement from the proptech confirmed. 

The partnership between Proply and ListReady, as well as the subsequent launch of the solution, comes as the pair look to bring “simple yet sophisticated technology” to the real estate industry.

“Proply has always been a tech enabler to provide turnkey solutions for real estate agents,” said Proply managing director Geoff Lewis, commenting off the back of the launch.

“What started as a digital proposal platform to help agents win listings has grown to become an end-to-end solution — providing rich property data, digital authorities and now flexible payment options with ListReady, giving agents all the tools they need on one single platform.”

Commenting further, Julian Antonescue, national sales manager from ListReady, added: “In today’s market, agents are seeking technology and finance solutions to bring a point of difference in winning listings.

“With Proply, agents can now present to the vendor a professional and compelling reason to list with them, combined with a finance solution with no upfront cost to the vendor. It’s a win-win, as marketing campaigns can commence quicker, are higher quality and reach more buyers — all without the vendor needing to open their wallet.”

Proptech partnership goes live
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Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of editorial at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]com.au

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