Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

When eggs Benedict beats out an office desk

By Grace Ormsby
08 April 2021 | 1 minute read
Lynda White

For more than a decade, this real estate agent hasn’t had a shopfront, citing its “irrelevance” to her own personal brand of real estate.

Real estate agent and principal of a self-titled real estate agency, Lynda White, believes she was ahead of her time when she “moved in an entirely different direction over 10 years ago”.

“I always have gone to the client/customer, or met at a café,” she said.

Advertisement
Advertisement

“I’ve done more deals over eggs Benedict than over an office desk!”

From the Victorian agent’s perspective, shopfronts do not represent good marketing value and are expensive, considering they provide “a very small return”.

She also doesn’t see the value in paying for leads, outlining that “they very rarely pan out and there is no trust/like relationship happening with prospects”.

Ms White instead focuses her energies in other ways. She has a branded car, and ensures she has brand consistency with her dress style that incorporates pink suits and pink jackets.

She also sees referrals as king — emphasising networking, door knocking and introductions, and with the backing of an effective website and digital business card.

Having previously worked within a franchise model, Ms White acknowledges that her move to a bespoke and boutique independent agency has changed her marketing strategy.

With the benefit of hindsight, she believes that if she were starting all over again as a young business woman in real estate, she would have been her “loud and out-there self, straight up”.

Reflecting that she would have taken the leap into a boutique brand much earlier than she did, Ms White continued: “I would have invested earlier in brand development rather than waste time, effort and money developing someone else’s brand.”

She explained to REB that her branding has evolved over time as funds became available, with her current look becoming “a direct reflection” of her personality.   

“I have found over time that consumers are fed up with the ‘stuffy shirt’ approach; they appreciate a person who is transparent and fun,” Ms White said.

She believes trying to look “professional” is a pitfall too many agents and agencies fall into when they go about marketing their business.

“You can wear a pink jacket, [and] be a real person while remaining totally professional,” the business owner said.

“People love it!”

While real estate trends have changed, Ms White said consumer behaviour is still much the same.

She said: “They want to buy or sell, lease or have their investment managed, and I want to be part of that… So, my strategy has always been service, service, service! With a big smile, of course.”

When eggs Benedict beats out an office desk
Lynda White reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


 

Do you have an industry update?

top suburbs

12 month growth
Travancore
49.78%
Timboon
49.57%
Dolphin Point
49.51%
Nyah West
49.42%
Preston Beach
49.29%
Newington
48.97%
Killcare Heights
48.89%
Wundowie
48.77%
Homebush
48.44%
Glenside
48.28%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.

cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china cheap nba jerseys from china wholesale nba jerseys from china discount nba jerseys from china