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Century 21 eyes expansion

28 August 2009 Reporter

Despite significant economic uncertainty earlier this year, Century 21 has managed to post strong quarterly results, with an increase in sales and profits.

The real estate currently has more than 300 national franchises and over 8,000 offices across 45 countries, making it the world’s largest real estate sales organisation.

However, the company is planning to capitalise on a changing market and has forecast further growth in the near future.

The company’s national marketing manager Jane Stabler told Real Estate Business that Century 21 was currently eyeing off growth opportunities and was hoping to expand into areas that do not have a strong real estate presence.


“We have managed to maintain our strong position in the market and we are all set for further growth,” Ms Stabler said.

According to Ms Stabler, the current economic climate has presented the company with some great opportunities.

“Investors have started to return to the market and I think we will see them make even more of an impact when the government’s First Home Owners Grant (FHOG) starts to wind back later this year,” she said.

Ms Stabler said while the planned cut back to the FHOG would inevitably send first home buyers out of the market, it should not have an impact on property sales.

“I do not think the industry will see a reduction in overall sales because investors will filter back thick and fast and take the place of the currently booming first home buyers market,” she said.

However, it is not just the prospect of a booming property market that is keeping Century 21 in high spirits, the Australian branch is also enjoying 21 years in business.

In celebration of its 21st birthday, Century 21 will give away $21,000 in 21 days to Australians who deliver the most creative photograph of a golden object or person.

“We chose gold because it is a strong colour that can be easily associated with our brand. This marketing campaign will not only help to raise our profile in the public domain but also increase brand awareness.”

Ms Stabler said the company has already received hundreds of creative entrants ranging from golden babies to toilets.

Century 21 eyes expansion
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