Online advertising key to Gen Y market

Online advertising key to Gen Y market

by 0 comments

Real estate agents targeting young home buyers should expand their online presence according to First National Real Estate chairman David Hamilton.

Mr Hamilton believes the majority of younger property investors commence their real estate search online.

“Generation Y loves the ability to control the information they receive,” Mr Hamilton told Real Estate Business.

First National Real Estate currently employs twitter, facebook and eMarketing media such as web based games and competitions to interact with their youthful market.

Recently the real estate held a competition where people could win $25,000 towards their rent, mortgage or renovations.

“The competition generated a 30 per cent boost to website traffic and enabled the network to generate significant business leads,” Mr Hamilton said.

This week the company launched a new look for its national network.

The change comes on the back of independent research undertaken on the company’s logo which showed the general public viewed the brand as conservative, heavy and dated.

“Initially, our brand needed to operate in traditional mediums such as newspaper advertising and sign boards,” Mr Hamilton said.

“However, this type of media is declining as the internet and social networking technologies become the dominant media in real estate.

“More than 80 per cent of buyers look on the internet first and it is important that our brand can perform well in that smaller visual medium.”

Real estate agents targeting young home buyers should expand their online presence according to First National Real Estate chairman David Hamilton.

Mr Hamilton believes the majority of younger property investors commence their real estate search online.

“Generation Y loves the ability to control the information they receive,” Mr Hamilton told Real Estate Business.

First National Real Estate currently employs twitter, facebook and eMarketing media such as web based games and competitions to interact with their youthful market.

Recently the real estate held a competition where people could win $25,000 towards their rent, mortgage or renovations.

“The competition generated a 30 per cent boost to website traffic and enabled the network to generate significant business leads,” Mr Hamilton said.

This week the company launched a new look for its national network.

The change comes on the back of independent research undertaken on the company’s logo which showed the general public viewed the brand as conservative, heavy and dated.

“Initially, our brand needed to operate in traditional mediums such as newspaper advertising and sign boards,” Mr Hamilton said.

“However, this type of media is declining as the internet and social networking technologies become the dominant media in real estate.

“More than 80 per cent of buyers look on the internet first and it is important that our brand can perform well in that smaller visual medium.”

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Marnie Seinor on structure, database DNA and connecting with her local community

There’s no such thing as an “off switch” in real estate – so says McGrath agent Marnie Seinor, who came in at number 78 in this year...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?