Ensure you never miss an issue of the
real estate business bulletin
Facebook key to success: RE/MAX

Facebook key to success: RE/MAX

by Reporter 0 comments

Switched on agents are taking their social networking platforms such as Facebook very seriously, according to RE/MAX WA managing director Geoff Baldwin.

“Interestingly, over two thirds of Facebook users are over the age of 25 so it stands to reason that these people are also highly likely to be buying, selling or investing in real estate and hence, agents who ignore social media are doing so at their peril,” Mr Baldwin said.

“Many busy business owners scoff at Facebook labelling it as a passing fad however, any business that does not have a social media presence and awareness in today’s market is existing in ignorant bliss of the audience they are excluding.”

According to Mr Baldwin, recent surveys have shown that companies with no social media presence are less likely to be considered by property buyers, under the age of 35, than those with a Facebook page or Twitter account.

“Whilst a business owner may choose not to establish a corporate Fan Page on facebook or to participate personally, there is little doubt that they are missing out on communicating with hundreds if not thousands of their potential customers,” he said.

All of the RE/MAX WA staff is currently completing training courses in facebook, so as to remain on top of the growing trend.

le>.b-autolinks{text-decoration:underline}.b-autolinkshadowbox { display: inline; position: relative; cursor: pointer; color: #428bca;} .b-autolinkshadowbox:hover > span { display: block !important; } .b-autolinkshadowbox__links { white-space: nowrap; z-index: 999; display: none; left: 0; border: 1px solid #bfbfbf; border-radius: 5px; font-size: 12px; top: 12px;color: #000; padding: 10px; position: absolute; background-color: #FFF; box-shadow: 0px 0px 20px 1px #bfbfbf; } .b-autolinkshadowbox__links > a { display: block; padding: 3px 0; }
Facebook key to success: RE/MAX
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?