Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Latest


Must Read


PM Tech Growth Sales Marketing Industry

Our Events


New Broker Academy 2022

The Adviser’s New Broker Academy aims to equip prospective brokers with the knowledge, skills and mindset to succeed...

LEARN MORE
VIEW ALL
Do you have an industry update?

top suburbs

12 month growth
Box Hill
127.02%
Mollymook
82.85%
Brightwaters
79.93%
Cleve
78.13%
Bawley Point
76.2%
Murrays Beach
75.57%
Terranora
70%
Crescent Head
69.38%
Park Ridge South
68.32%
Mollymook Beach
67.09%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.

Real estate agent’s ad slogan deemed ‘offensive’

By Staff Reporter
15 December 2009 | 1 minute read

One agent has come under attack from Australia’s jewish community for using her last name to promote her properties.

Maroochydore agent Glennis Schindler, whose family owns the firm Vic Murphy Real Estate, has used the title ‘Schindler’s List’ for the past five years in order to showcase her listings in the local property publications.

According to an article in The Brisbane Times, the Executive Council of Australian Jewry said the use of the term Schindler’s List trivialised the holocaust.

The title is also the name of an Academy award winning film about a businessman who saved thousands of jews from Hilter’s concentration camps.

The Council’s executive director Peter Wertheim said while he doubted Ms Schindler meant to be offensive in her advertisement, some parts of the jewish community had been offended.

"The Nazi program of planned and systematic genocide was a unique evil in human history. It's not a good look for anyone to try to exploit any aspect of such a tragedy for commercial purposes."

Ms Schindler, who has only had three people object to her advertisement since she started using it six years ago, said she would cease using the slogan if people took offence.

"In my mind, it's just a play of words. I don't want to ever offend anyone," she said.

"I guess I do have to take it on board if I am upsetting anyone because I'd hate to offend anyone.

"I've done it for a long time. The reaction has been more positive than negative to be honest. They're just looking at it light-hearted. That's been the majority of the reaction because if it hadn't of been I wouldn't be doing it."

Real estate agent’s ad slogan deemed ‘offensive’
default
lawyersweekly logo

Tags:

Listen to other installment of the Real Estate Business Podcast
Do you have an industry update?

top suburbs

12 month growth
Box Hill
127.02%
Mollymook
82.85%
Brightwaters
79.93%
Cleve
78.13%
Bawley Point
76.2%
Murrays Beach
75.57%
Terranora
70%
Crescent Head
69.38%
Park Ridge South
68.32%
Mollymook Beach
67.09%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.