Ensure you never miss an issue of the
real estate business bulletin
Novelty apps make sales: agents

Novelty apps make sales: agents

by Reporter 0 comments

Staff Reporter

Making headlines this week, The Sunday Mail (Qld) reported that real estate agents are increasingly finding value in iPhone applications and other innovations to market their property listings.

According to the daily, George Hadgelias of Ray White Paddington in Brisbane, said agents were trying to be more creative, using a property's full features for maximum impact on prospective buyers.

Music video clips, iPhone applications and Facebook pages, were just some of the innovations currently being employed by agents, Mr Hadgelias said.

"If we are marketing a property with a home theatre or media room we will have live concert videos playing during our opens," he said.

Mr Hadgelias told the daily that video was a useful marking tool.

"Many homes on our listings can be viewed via an online video tour," he said.

RE/MAX principal Chris Hinds told the daily that as a Gen Y-er, he often produces video clips on sale properties, particularly for upmarket properties.

"Inner city property is prestigious and should be marketed like fashion or cars," Mr Hinds said.

 

le>.b-autolinks{text-decoration:underline}.b-autolinkshadowbox { display: inline; position: relative; cursor: pointer; color: #428bca;} .b-autolinkshadowbox:hover > span { display: block !important; } .b-autolinkshadowbox__links { white-space: nowrap; z-index: 999; display: none; left: 0; border: 1px solid #bfbfbf; border-radius: 5px; font-size: 12px; top: 12px;color: #000; padding: 10px; position: absolute; background-color: #FFF; box-shadow: 0px 0px 20px 1px #bfbfbf; } .b-autolinkshadowbox__links > a { display: block; padding: 3px 0; }
Novelty apps make sales: agents
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?