Agents tap into mobile technology trend

Agents tap into mobile technology trend

15 July 2011 by Staff Reporter 0 comments

Matthew Sullivan

Agents are facing an influx of new mobile technology, with First National announcing the release of three additional apps to their suite for the Apple iPad.

The agent group also announced its rental property condition reporting app, My Condition Reporter, will become available to all property managers nationally for a small fee through the iTunes store.

First National’s push into mobile technology comes at the same time Telstra reported a surge in smartphone usage. More buyers of all ages are relying on smartphones to conduct internet searches for information about services and products, the company said.

Mobile Register, one of First National's three new apps, will enable its agents to use their iPads to enter buyer and tenant search criteria to the network’s Utopia customer database while they’re in the field.

The second app, Mobile Lister, enables vendor listing presentations that link directly with the group’s internal ‘Utopia’ database system. Agents can present examples of how their potential customer’s property would look when its marketed, the company said. Agents will also be able to produce a live buyer demand report, using information from their database. The property’s asking price can also be moved upwards or downwards, using a sliding scale, to show the impact this would have on the number of buyers available.

“Consumers expect more from estate agents today and First National is providing the tools that guarantee the highest standards of service in the profession,” the group’s chief executive Ray Ellis said.

The third app will be targeted at consumers. Entitled First National Real Estate, it will provide home buyers with access to the network’s residential, commercial, rural and business listings, as well as the contact detail of each of its office locations nationally.

Matthew Sullivan

Agents are facing an influx of new mobile technology, with First National announcing the release of three additional apps to their suite for the Apple iPad.

The agent group also announced its rental property condition reporting app, My Condition Reporter, will become available to all property managers nationally for a small fee through the iTunes store.

First National’s push into mobile technology comes at the same time Telstra reported a surge in smartphone usage. More buyers of all ages are relying on smartphones to conduct internet searches for information about services and products, the company said.

Mobile Register, one of First National's three new apps, will enable its agents to use their iPads to enter buyer and tenant search criteria to the network’s Utopia customer database while they’re in the field.

The second app, Mobile Lister, enables vendor listing presentations that link directly with the group’s internal ‘Utopia’ database system. Agents can present examples of how their potential customer’s property would look when its marketed, the company said. Agents will also be able to produce a live buyer demand report, using information from their database. The property’s asking price can also be moved upwards or downwards, using a sliding scale, to show the impact this would have on the number of buyers available.

“Consumers expect more from estate agents today and First National is providing the tools that guarantee the highest standards of service in the profession,” the group’s chief executive Ray Ellis said.

The third app will be targeted at consumers. Entitled First National Real Estate, it will provide home buyers with access to the network’s residential, commercial, rural and business listings, as well as the contact detail of each of its office locations nationally.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?