The use of video for online property listings is proving to be a profitable investment for agents and vendors alike, according to online property site thehomepage.com.au.
After launching the addition of video listings in July 2011, thehomepage.com.au chief executive Ben Stockdale said the site has recorded a sizeable increase to the amount of time users spend browsing for property.
“We've seen our average session duration climb to an average of 10.33 minutes, over a minute more than the market leader," Mr Stockdale said.
The site which allows agents to list their property free of charge, also feature the property videos supplied by agents via YouTube, Imageination, Visual Domain, Platinum HD.
Georgi Coward, sales agent at Cunninghams Property in Balgowlah NSW said there are benefits associated with video listings that differ from traditional photography.
"Our videos have clearly sped up the buying process for us," Ms Coward said.
“They provide a great way to promote what lifestyle potential buyers might enjoy in the property and can quickly convey surrounding amenities and attractions.”