Ensure you never miss an issue of the
real estate business bulletin
Agents should give vendors online ad schedule

Agents should give vendors online ad schedule

by Steven Cross 0 comments

Agents should be providing a detailed online marketing schedule to their vendors, giving the online medium the same importance as print, a senior figure from a property listings website has said.

“When presenting a marketing pitch to a vendor a lot of agents will provide quite a detailed schedule for the newspaper, but their online schedule will not be very detailed,” REA Group general manager of sales and operations, Arthur Charlaftis, told Real Estate Business.

“They’ll say, ‘we’ll put you online’, and then it’ll be a function of what the agent thinks that should look like.”

Mr Charlaftis said the growing expectations of vendors will force agents to provide an in-depth summary of online advertising campaigns.

“Vendors are consumers, and most who are actually selling are usually buying [as well],” he said. “So they look at the [online] site as a purchaser as well as a seller, and their requirements and expectations on agents are going to increase.”

“So I think over time [agents] are going to find they’ll be doing a detailed schedule in terms of online [advertising] for the vendor, and that is going to be a competitive advantage for the agents who move quickly.

What an online advertising schedule should look like will depend on the level of exposure a vendor wants.

"Some of the agents we’ve got who are quite innovative online do take quite a strong presence, so what they do is they’ll do banner advertising, they’ll take...a feature location, and in addition to that what they’ll do is take a high level premier [spot], so the first or second page of the website is dominated with their branding as well.

"They almost see [online] as not dissimilar to a newspaper...[they] actually look at what consumers are visioning [sic] when they look at the page.

"But that is a more mature way at looking [at] online than what most [agents] do."

Agents should give vendors online ad schedule
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?