Agents risk becoming redundant says trainer

Agents risk becoming redundant says trainer

29 February 2012 by Staff Reporter 0 comments

Stacey Moseley

Agents need to work on client relationships or risk becoming redundant a Sydney based real estate coach has warned.

Josh Phegan, real estate coach and speaker, urged agents who attended his seminar ‘List, Sell, Negotiate’ at Double Bay yesterday, to learn to create an experience with clients or risk being left behind.

“There is a lot of competition so we better get good at what we are doing or else we become irrelevant,” he said.

According to Mr Phegan, buyers and sellers in China interact through websites, much like eBay, with no agent interaction and while he said these types of sites are yet to take off in Australia it is important for agents to cement themselves a valuable client base now.

“The experience between a client and agent needs to be much more human, it needs to feel more personal,” he said.

“We are fast becoming irrelevant because we don’t know how to communicate with clients.”

Craig Nealon, principal and sales manager at Creer Property in Newcastle said he was aware of the pressure the internet puts on agents but is confident in his team.

“I am aware of it and there is no doubt that there is a possibility that we could become redundant, maybe not in the immediate future but down the track,” he said.

“That is why client relationship is massively important to our business and our agents are encouraged to be proactive in their relationships.”

According to Mr Nealon, Creer Property's strong rent roll of 900 properties, puts them in a good position when dealing with pressures of the market. The agency has offices in Charlestown, Warners Bay, and most recently Hamilton.

“Our rent roll is very critical to our business and we are aware of that,” he said.

“A strong rent roll is important to any real estate business.”

Stacey Moseley

Agents need to work on client relationships or risk becoming redundant a Sydney based real estate coach has warned.

Josh Phegan, real estate coach and speaker, urged agents who attended his seminar ‘List, Sell, Negotiate’ at Double Bay yesterday, to learn to create an experience with clients or risk being left behind.

“There is a lot of competition so we better get good at what we are doing or else we become irrelevant,” he said.

According to Mr Phegan, buyers and sellers in China interact through websites, much like eBay, with no agent interaction and while he said these types of sites are yet to take off in Australia it is important for agents to cement themselves a valuable client base now.

“The experience between a client and agent needs to be much more human, it needs to feel more personal,” he said.

“We are fast becoming irrelevant because we don’t know how to communicate with clients.”

Craig Nealon, principal and sales manager at Creer Property in Newcastle said he was aware of the pressure the internet puts on agents but is confident in his team.

“I am aware of it and there is no doubt that there is a possibility that we could become redundant, maybe not in the immediate future but down the track,” he said.

“That is why client relationship is massively important to our business and our agents are encouraged to be proactive in their relationships.”

According to Mr Nealon, Creer Property's strong rent roll of 900 properties, puts them in a good position when dealing with pressures of the market. The agency has offices in Charlestown, Warners Bay, and most recently Hamilton.

“Our rent roll is very critical to our business and we are aware of that,” he said.

“A strong rent roll is important to any real estate business.”

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?