Simon Parker and Steven Cross
One in five enquiries received by real estate agents with listings on Domain.com.au are from mobile devices, the company has reported.
“Real growth for us is around mobile, we’re rapidly approaching the one million downloads for our Domain mobile app,” Tony Blamey, general manager of real estate at Fairfax Media (Domain’s parent company), told Real Estate Business.
“It’s generating over 20 per cent of all enquires, and they’re adding tremendous value back to real estate agents.”
Mr Blamey said Domain.com.au’s listing numbers grew 12 per cent over the past 12 months in what was a softer property market in many places. Over the same period, the company also boosted the number of agents using the site by around 350.
“We’re really getting growth across the whole of the country,” he said. “We’re improving our market share in all our major markets.”
“People are out and about, they’re driving around and they see a property they like. They can immediately find the information for that property.
“Also when they’re at property inspections, they’ve got the device in their hands and they can seek more information about the property and can make enquires.”