realestateVIEW sees more visitors, app downloads

realestateVIEW sees more visitors, app downloads

by 0 comments

Simon Parker

RealestateVIEW.com.au has booked a 70 per cent increase in mobile traffic since November, the residential online listings website has reported.

The increase in traffic comes as the property site booked 50,000 downloads of its apps, which are available for iPhones, iPads and Andriods.

The boost in app downloads also follows the launch of a new marketing campaign last month, which consists of advertising, digital, PR and guerilla marketing. The campaign highlights how the application can turn one of life’s most stressful experiences into a more convenient and effortless process.

“Our campaign is born from this consumer insight, mobile trends and the distinct features of our app,” Petra Sprekos, general manager at realestateVIEW.com.au, said in February.

“With recent research revealing that 50 per cent of property seekers still use a pen and paper to plan their weekend journey and record property feedback – the new apps provide property seekers with a suite of tools to make the process more efficient.”

According to realestateVIEW.com.au, the apps allow prospective buyers to call or email a real estate agent directly from their Smartphone, and to organise property inspection and auction times in order and put them straight into an iPhone calendar.

The iPad app also allows for suburb demographics, including age, household income and rent vs owner numbers, and it also incorporates navigation through toggle functionality.

Simon Parker

RealestateVIEW.com.au has booked a 70 per cent increase in mobile traffic since November, the residential online listings website has reported.

The increase in traffic comes as the property site booked 50,000 downloads of its apps, which are available for iPhones, iPads and Andriods.

The boost in app downloads also follows the launch of a new marketing campaign last month, which consists of advertising, digital, PR and guerilla marketing. The campaign highlights how the application can turn one of life’s most stressful experiences into a more convenient and effortless process.

“Our campaign is born from this consumer insight, mobile trends and the distinct features of our app,” Petra Sprekos, general manager at realestateVIEW.com.au, said in February.

“With recent research revealing that 50 per cent of property seekers still use a pen and paper to plan their weekend journey and record property feedback – the new apps provide property seekers with a suite of tools to make the process more efficient.”

According to realestateVIEW.com.au, the apps allow prospective buyers to call or email a real estate agent directly from their Smartphone, and to organise property inspection and auction times in order and put them straight into an iPhone calendar.

The iPad app also allows for suburb demographics, including age, household income and rent vs owner numbers, and it also incorporates navigation through toggle functionality.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How difficult is it to maintain a good work/ life balance?

Very – if I’m having balance my competitors are working
Not – I schedule the time into my calendar in advance
A little – It’s scheduled, but something always crops up
Work/ life balance – what’s that?
Do you have an industry update?