PRDnationwide has launched a new marketing campaign focusing on its research business and technology capability.
The 'Sell Smarter!' campaign, which was launched by PRDnationwide managing director and chairman Tony Braiser at the company’s National Principals Program last month, also includes a new website.
“The feedback from our principals has been overwhelmingly positive,” said Mr Brasier.
“The website is the exciting new phase of the company’s digital marketing strategy.”
PRDnationwide’s dedicated research department gives the network’s franchisees access to local and national market reports that aid in the listing and selling process. The real estate group, which has around 120 offices nationally, produces in excess of 160 reports annually, and current research reports that are available range from Property Watch’s, Highlight Reports, Market Overviews, Quarterly Economic and Property Reports, Niche Reports and Suburb Profiles.
Fifty PRDnationwide principals attended the National Principals Program, a two-day conference held on the Gold Coast that featured guest speakers and an open forum.
Leadership training with Neil Jens, the principal of the number one PRDnationwide office in Australia (Ballarat), really hit the mark with the audience, the company said.
“The training provided by Neil Jens was very inspiring - I have begun implementing changes to my business already,” said Robert Horder, principal at PRDnationwide Kyogle, in northern NSW.
Mr Horder, who runs an office of four people, told Real Estate Business that key things he took from the presentation centred on leadership, time management and office organisation.
He added that it was beneficial to spend time with other principals in the network, picking up on things they were doing in their markets with a view to implementing these same strategies locally.