Ensure you never miss an issue of the
real estate business bulletin
Budding agents flock to careers nights

Budding agents flock to careers nights

by Stacey Moseley 0 comments

Finding high quality staff via careers nights means a large investment of time and money, yet the large number of potential recruits at two recent events indicates their popularity, according to one prominent real estate trainer.

When it comes to recruiting sales agents you can’t go past hosting a careers night, said Daniel Spencer, director of real estate business growth training firm Activate. But it is important to set aside at least $10,000-$15,000 to do it properly, he said.

“If you are going to do it, then my advice is to do it properly,” Mr Spencer told Real Estate Business.

“This includes the location, speakers and advertising.”

Mr Spencer worked directly with Raine & Horne principal Gerard Hill of Raine & Horne Newtown/East Sydney/Surry Hills to launch a recent careers night.

The event, which was held at the Sheraton on the Park in Sydney, included an opening address from Angus Raine, CEO of Raine & Horne; Michael Harris, the number one sales agent across the Raine & Horne Newtown/East Sydney/Surry Hills offices; and Andrew Coulson from Think Real Estate, who discussed how to become a qualified agent.

The event was promoted via the breakfast show on the 2DAY FM radio station, and the Australian Financial Review.

“I’ve worked on quite a few career nights and it is so important to show what the company represents,” Mr Spencer said.

“It was great to have Angus there, giving the audience a chance to hear his message and learn more about the direction Raine & Horne is going.”

The night was a “success” according to Mr Hill, with about 80 interested members of the public filling the room to listen to the speakers, and just under 50 people completing a registration form.

“This is our first careers night but we are very happy with the turn out,” he told Real Estate Business.

“Without knowing the quality of the people yet it is hard to say whether we have the next big thing in real estate.

“Like most recruitment strategies you’ll be able to tell how successful the night was in two years down the track, but we are confident.”

According to Mr Spencer, it is paramount to be upfront with attendees about the realities of real estate, including the selection process, when holding a careers night.

“A careers night isn’t designed to be a sell. Instead it should be all about educating a room full of people about what it is an agent does - the positives and the negatives,” he said.

“There is no point trying to mislead, because at the end of the day you want recruits that are interested in real estate in the long term, and unfortunately only 20 per cent of agents survive the first 12 months.”

Mr Spencer also mentioned another career night he hosted on the Gold Coast that attracted almost 200 people.

“There are areas in Queensland [and Northern NSW] that are definitely rocketing, for instance Tweed Heads, so I think that can account for the high level of interest,” he said.

“I also believe that the four day easy entry point can be an attraction to some people who are looking to start a new career fast.”

Budding agents flock to careers nights
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?