Ensure you never miss an issue of the
real estate business bulletin
Video targets hesitant agency owners

Video targets hesitant agency owners

by Reporter 1 comments

Simon Parker

Helping sales consultants become business owners is the focus of a new education campaign by a Victorian franchise group.

“The campaign is designed for all the sales people I speak to on a daily basis who are scared of making the big jump into business ownership,” Marguerite Foxall, franchise development manager for Harcourts Victoria, said.

The new program involves a video campaign about the journey of being a successful sales consultant, and deciding to join Harcourts as a business owner.

“There are many sales consultants out there who have experienced everything the real estate industry has to offer, and now want to create their own future, work towards a better lifestyle and grow a solid asset base,” Ms Foxall said.

“As a business owner, the rent roll asset is something you can build up and sell upon retirement – I haven’t seen another industry where you can build such a strong asset so quickly.”

Ms Foxall said the campaign aims to break the mental roadblocks surrounding business ownership.

“Many real estate professionals put up obstacles such as the ‘fear of failure’ or it never being the right time, but with the right franchise, support structure and systems, business ownership is not something that should be feared,” Ms Foxall said.

“In the video, our business owners from the Epping and Thomastown offices speak about their journey, from where they started, to where they are now. Their stories should inspire people to move forward with the support of Harcourts, because now is the time.

“The current market conditions are perfect to take on the challenge of becoming a business owner as there are plenty of opportunities to build and grow a new business,” Ms Foxall added.

le>.b-autolinks{text-decoration:underline}.b-autolinkshadowbox { display: inline; position: relative; cursor: pointer; color: #428bca;} .b-autolinkshadowbox:hover > span { display: block !important; } .b-autolinkshadowbox__links { white-space: nowrap; z-index: 999; display: none; left: 0; border: 1px solid #bfbfbf; border-radius: 5px; font-size: 12px; top: 12px;color: #000; padding: 10px; position: absolute; background-color: #FFF; box-shadow: 0px 0px 20px 1px #bfbfbf; } .b-autolinkshadowbox__links > a { display: block; padding: 3px 0; }
Video targets hesitant agency owners
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?