Ensure you never miss an issue of the
real estate business bulletin
R&W lauds "phenomenal" digital media response

R&W lauds "phenomenal" digital media response

by Reporter 0 comments

Simon Parker

Richardson & Wrench said a recent digital brand campaign yielded the group a “phenomenal response”, based on exceptional click through rates and healthy social media interaction levels via Facebook.

“As a branding exercise this campaign presented Richardson & Wrench as a real estate network that was prepared to engage through social media,” said Richardson & Wrench executive director Andrew Cocks.

“This is a space embraced by multiple generations but especially younger people who will increasingly be our clients and customers in the future.”

“It also gave our offices a reason to reconnect with their local communities, encouraging them to get involved in the campaign as a way to perhaps raise funds for clubs, associations and sports groups.”

Richardson & Wrench reported that the campaign drew a “phenomenal response”, with click-through rates from both websites exceeding industry benchmarks by up to 1,000 per cent and exponential growth in the number of people connected to Richardson & Wrench through Facebook.

The two month campaign, developed by creative agency Traffic, was the real estate group’s first foray into the social media space to spread its brand message.

Ads for the competition ran on the two major real estate portals - domain.com.au and realestate.com.au – and invited viewers to post videos, photos or pictures of that “sold” feeling.

To view or enter, participants had to interact with the Richardson & Wrench Facebook page, with the $10,000 winner determined by the highest number of likes for their entry.

Mr Cocks said votes had been carefully audited, with the process overseen by lawyers to ensure fair play. All winners of major and minor prizes have been notified of the results.

le>.b-autolinks{text-decoration:underline}.b-autolinkshadowbox { display: inline; position: relative; cursor: pointer; color: #428bca;} .b-autolinkshadowbox:hover > span { display: block !important; } .b-autolinkshadowbox__links { white-space: nowrap; z-index: 999; display: none; left: 0; border: 1px solid #bfbfbf; border-radius: 5px; font-size: 12px; top: 12px;color: #000; padding: 10px; position: absolute; background-color: #FFF; box-shadow: 0px 0px 20px 1px #bfbfbf; } .b-autolinkshadowbox__links > a { display: block; padding: 3px 0; }
R&W lauds "phenomenal" digital media response
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?