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LJ Hooker revamps brand, websites in NZ

LJ Hooker revamps brand, websites in NZ

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Staff Reporter

LJ Hooker is bolstering its digital presence in New Zealand with the introduction of its myLJHooker online property hub and the launch of new corporate and individual office websites.

“LJ Hooker is a forward looking international real estate company with offices across the country; we are providing tools based on the latest technology so New Zealanders can interact online with real estate in 2012," Georg Chmiel, LJ Hooker chief executive, said.

“We want to take consumer interaction to the next level as we provide tools and information for customers to interact with their local real estate expert via the new LJ Hooker local office websites – including Facebook and Twitter."

The company said that more than 50 new websites are now live for LJ Hooker residential and commercial offices across New Zealand. LJ Hooker-owned Harveys Real Estate will also have its 11 office websites included as part of the revamp.

LJ Hooker will also introduce the myLJHooker online property hub, said Keith Niederer, New Zealand general manager for LJ Hooker and Harveys.

myLJHooker, which is already available in Australia, forms part of the brand's 'client for life' strategy and includes property information and special offers from a range of NZ companies including Public Trust, Resene, DVS, Fujitsu, Flooring Xtra, Pink Bats and Godfreys.

The then LJ Hooker CEO L. Janusz Hooker - and now deputy chair - told Real Estate Business in April that it takes a certain type of person – with discipline, patience and persistence – to become a successful ‘client for life agent’.

“Basically, an agent needs to be someone that can look at an individual and say, ‘I promise to give you the best customer service possible and then I am going to be relevant to you and add value to you until you are back in real estate mode’, which on average in Australia is up to [every] seven years’,” Mr Hooker said.

Mr Chmiel said the company was eager to enhance the customer experience.

“We want to take consumer interaction to the next level as we provide tools and information for customers to interact with their local real estate expert via the new LJ Hooker local office websites – including Facebook and Twitter,” Mr Chmiel said.

“It is another way that LJ Hooker is putting the customer first,” he said.

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LJ Hooker revamps brand, websites in NZ
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