Domain bolsters audience with Telstra deal

Domain bolsters audience with Telstra deal

28 August 2012 by Staff Reporter 0 comments

Staff Reporter

Properties listed on Domain.com.au are set to be viewed by up to an extra five and a half million viewers a month, following a deal the Fairfax Media-owned portal signed with Telstra.

Domain.com.au and Telstra Media have announced a joint online partnership that will develop a co-branded version of the Domain.com.au website through Telstra BigPond.

The new website will feature Domain property listings as well as providing real estate content for other areas of the BigPond website.

According to Domain, the Telstra BigPond website currently averages more than 5,500,000 unique audience visitors monthly.

The site will be launched in late-September and will be in place for two years.

“We are very excited to announce the partnership between Domain and Telstra Media,” said Matt Siddons, marketing director, real estate, for Fairfax Marketplaces.

“The strength and audience reach of Telstra BigPond will bring even greater value to agents and their clients, which is in addition to the web and print offerings and the award-winning range of apps for mobile devices, as part of the multi-platform range of marketing tools from Domain.”

Adam Good, director of Digital Media and Content at Telstra Media, said the arrangment will benefit both companies.

“We came to Domain because of the quality of its content and extensive property listings, and the new website will be of great benefit to Telstra BigPond customers,” he said.

Staff Reporter

Properties listed on Domain.com.au are set to be viewed by up to an extra five and a half million viewers a month, following a deal the Fairfax Media-owned portal signed with Telstra.

Domain.com.au and Telstra Media have announced a joint online partnership that will develop a co-branded version of the Domain.com.au website through Telstra BigPond.

The new website will feature Domain property listings as well as providing real estate content for other areas of the BigPond website.

According to Domain, the Telstra BigPond website currently averages more than 5,500,000 unique audience visitors monthly.

The site will be launched in late-September and will be in place for two years.

“We are very excited to announce the partnership between Domain and Telstra Media,” said Matt Siddons, marketing director, real estate, for Fairfax Marketplaces.

“The strength and audience reach of Telstra BigPond will bring even greater value to agents and their clients, which is in addition to the web and print offerings and the award-winning range of apps for mobile devices, as part of the multi-platform range of marketing tools from Domain.”

Adam Good, director of Digital Media and Content at Telstra Media, said the arrangment will benefit both companies.

“We came to Domain because of the quality of its content and extensive property listings, and the new website will be of great benefit to Telstra BigPond customers,” he said.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?