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Macquarie launches key commercial agent survey

Macquarie launches key commercial agent survey

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Staff Reporter

Macquarie Relationship Banking has launched its second Commercial Real Estate Benchmarking Survey, which aims to uncover the latest market trends and identify best practice benchmarks for commercial real estate agents across Australia.

Wayne Tower, head of Macquarie Relationship Banking’s commercial real estate segment, said the survey provides valuable information enabling agents to benchmark their performance against their peers.

“The survey focuses on a variety of areas including commercial property sales, property management and leasing, financial management and performance, and staffing, allowing agencies to see how they compare with their competitors,” he said.

“It looks at the business of commercial real estate, and is a pulse check of the industry, identifying the factors that are driving growth and the challenges that agents believe they face.”

The benchmarking report also highlights the characteristics of high performing businesses, allowing agencies to identify factors that may positively influence their growth strategies.

The two key characteristics of high performing businesses identified in the 2011 Macquarie Relationship Banking Commercial Real Estate Benchmarking Survey, were a strong focus on financial management, with regular financial reviews as standard, and a focus on people, with the majority planning on recruiting new staff and stating their intent to invest in staff development.

By taking part in this free survey, agents will automatically receive a copy of the Macquarie Relationship Banking 2012 Commercial Real Estate Benchmarking Report.

For more information or to participate in the survey, click here.

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Macquarie launches key commercial agent survey
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