Ensure you never miss an issue of the
real estate business bulletin
Platform offers agents one-stop social media service

Platform offers agents one-stop social media service

by Reporter 1 comments

Simon Parker

An online platform that allows real estate professionals to manage their social media through one property-focused service has been launched.

“Try and imagine a Facebook adapted just for the local property market, and you’re getting close to Housenet,” said founder Darren Moffatt, who developed the site in conjunction with web developer Ben Carew.

“We’ve built a platform that’s got everything agents need to succeed online: blogs, forums, profile pages, and an awesome property people directory. And crucially, users can save a lot of time by publishing their social media content to Facebook, Linked & Twitter from Housenet with just one click.”

“Our listings engine is pretty special too,” he continued. “Consumers can ‘follow’ their favourite agents, and because the whole platform is social, the property listings on Housenet are truly viral.”

Mr Moffat said the new site was developed after the Housenet management team asked agents what they needed.

“Over the last year or so we’ve met with dozens of agents and industry leaders to learn exactly what they want,” he said.

“The same issues kept coming up time and again: how do I manage all this social media? How can I attract more business online? And how do I ‘cut through’ with my listings?”

Mr Moffatt added that Housenet, which is free to join, can also be used as an internal office communication tool that could improve staff productivity.

“Housenet has an amazing instant messenger and chat room function which we think will be popular with multiple-office agencies,” he said. “You can set up private group live chats that are way better than email. It even has a virtual whiteboard.”

le>.b-autolinks{text-decoration:underline}.b-autolinkshadowbox { display: inline; position: relative; cursor: pointer; color: #428bca;} .b-autolinkshadowbox:hover > span { display: block !important; } .b-autolinkshadowbox__links { white-space: nowrap; z-index: 999; display: none; left: 0; border: 1px solid #bfbfbf; border-radius: 5px; font-size: 12px; top: 12px;color: #000; padding: 10px; position: absolute; background-color: #FFF; box-shadow: 0px 0px 20px 1px #bfbfbf; } .b-autolinkshadowbox__links > a { display: block; padding: 3px 0; }
Platform offers agents one-stop social media service
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?