Domain has launched its spring advertising campaign, with a particular focus on the property listing website’s mobile presence.
The campaign is a continuation of the 'Dominate with Domain' theme established earlier in the year, and draws on the insight that real estate is competitive – a battlefield – and consumers need to arm themselves with the best tools from Domain in order to win.
As well as TV and cinema, the campaign will run across print, radio, OOH and digital.
“With the Domain mobile apps, property seekers can easily search thousands of properties Australia-wide while being able to view photo galleries, maps, inspection times, auction details, plus phone or email agents directly,” said Matt Siddons, marketing director, real estate, for Fairfax Marketplaces.
“You have to be smart to beat your competitors to the best property and Domain’s unique set of tools and information can help our customers come out on top.”
The new advertising campaign comes less than a month after the Fairfax-owned listing website signed a deal with Telstra.
Domain.com.au and Telstra Media have announced a joint online partnership that will develop a co-branded version of the Domain.com.au website through Telstra BigPond.
The new website will feature Domain property listings as well as providing real estate content for other areas of the BigPond website, which currently averages more than 5,500,000 unique audience visitors monthly.
The site will be launched in late-September and will be in place for two years.