Ensure you never miss an issue of the
real estate business bulletin
Domain enables video on iPad app

Domain enables video on iPad app

by Stacey Moseley 0 comments

As video becomes increasingly more important in the marketing and sale of a residential property, Domain has taken steps to ensure video is accessible via their award-winning iPad app.

As video becomes increasingly more important in the marketing and sale of a residential property, Domain has taken steps to ensure video is accessible via their award-winning iPad app.

“Video serves a purpose to get information across really quickly and effectively,” Tony Blamey, general manager of real estate at Fairfax marketplaces said at Real Estate Business’ 2012 Technology Roundtable earlier this month.

“[Video] should make the whole sales process efficient for the agent.

“The listings with video on Domain get about three to four times the viewer inquiries than a non-video property has. That is about engagement and getting the right people to look at the property.”

Video has now been enabled, and users can now compare five different properties and their features, such as size and number of bedrooms and bathrooms, against each other side by side.

Other upgrades on the iPad app include being able to plot important points of interest on the map, and addition of the Inspection Buddy tool, which allows users to view property information without closing the inspection planner map, as well as a function to rate and record buyers’ personal satisfaction score with a property.

“These upgrades allow buyers to more easily search for properties, organise their inspection lists and record their favourites,” said Matt Siddons, marketing director, real estate for Fairfax Marketplaces.

“The new features, particularly the addition of video capability, will ensure that agents’ property marketing campaigns are maximised,” he said.

Domain enables video on iPad app
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?