LJ Hooker claims new app surpasses QR codes

LJ Hooker claims new app surpasses QR codes

by 4 comments

Staff Reporter

LJ Hooker claimed it will be the first business in Australia to roll out a new photo recognition application that will render QR codes a technology of the past.

The 700-office strong real estate group said consumers will now be able to point their iPhone or iPad camera at a property photo and see the entire listing pop up on their screen.

LJ Hooker, which referred to the feature as 'VR Codes', for 'visual recognition', claimed the new technology was superior to QR codes.

Photo recognition technology is much simpler and easier to use, according to LJ Hooker CEO, Georg Chmiel.

"QR Codes are too off-putting and confusing to ever be successful," he said. "They were destined to disappear as soon as photo recognition became possible."

“Marketers wanted QR Codes to succeed, because they allowed them to track the source of every single lead. Our photo recognition technology, by contrast, is designed to make things easy for the consumer.

“We leapfrogged directly over QR codes to the future. We are the first real estate company to make property hunting easy with photo recognition technology in our smart phone app.

"Just use our app to take a snapshot of any of photo of an LJ Hooker listing, and you will go right to the webpage. It's that simple.

“This technology is so obvious and easy that I doubt any portal or major agent network will still be using QR Codes by the end of 2013. They may resist because of the money they have invested, but eventually they will give in to the obvious.

"It's not possible yet, but one day we hope you will be able to just point your camera at any building in the country and have information about it pop up on our website for you to use.”

The updated LJ Hooker app with VR Code photo recognition technology is available in the Apple app store. An Android version is coming soon.

Staff Reporter

LJ Hooker claimed it will be the first business in Australia to roll out a new photo recognition application that will render QR codes a technology of the past.

The 700-office strong real estate group said consumers will now be able to point their iPhone or iPad camera at a property photo and see the entire listing pop up on their screen.

LJ Hooker, which referred to the feature as 'VR Codes', for 'visual recognition', claimed the new technology was superior to QR codes.

Photo recognition technology is much simpler and easier to use, according to LJ Hooker CEO, Georg Chmiel.

"QR Codes are too off-putting and confusing to ever be successful," he said. "They were destined to disappear as soon as photo recognition became possible."

“Marketers wanted QR Codes to succeed, because they allowed them to track the source of every single lead. Our photo recognition technology, by contrast, is designed to make things easy for the consumer.

“We leapfrogged directly over QR codes to the future. We are the first real estate company to make property hunting easy with photo recognition technology in our smart phone app.

"Just use our app to take a snapshot of any of photo of an LJ Hooker listing, and you will go right to the webpage. It's that simple.

“This technology is so obvious and easy that I doubt any portal or major agent network will still be using QR Codes by the end of 2013. They may resist because of the money they have invested, but eventually they will give in to the obvious.

"It's not possible yet, but one day we hope you will be able to just point your camera at any building in the country and have information about it pop up on our website for you to use.”

The updated LJ Hooker app with VR Code photo recognition technology is available in the Apple app store. An Android version is coming soon.

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How difficult is it to maintain a good work/ life balance?

Very – if I’m having balance my competitors are working
Not – I schedule the time into my calendar in advance
A little – It’s scheduled, but something always crops up
Work/ life balance – what’s that?
Do you have an industry update?