An online property game developed by CENTURY 21 Australia is proving popular, attracting 15,000 users across two countries in its first year.
The game, Property Mogul, has recorded over $3.4 trillion worth of property transactions – with over 15,000 Australians and Canadians attempting to build virtual property empires and develop their property investment skills through the game.
“CENTURY 21 Australia developed Property Mogul as a fun way for people to interact with our brand and learn about the fundamentals of buying and selling real estate,” said Charles Tarbey, chairman and owner of CENTURY 21 Australasia.
“We have been taken aback by the level of interest from gamers and also from international real estate groups looking to license the Australian product for their home markets.”
Property Mogul is built around Centropolis, a fictional city which is made up of 16 different neighbourhoods including a CBD, wealthy beachside area, middleclass suburbs and outer rural suburbs.
The free game fuses the real world with the online arena, allowing users to enter their postcode upon registration. This allows a CENTURY 21 agent or avatar to accompany them, which is an online representation of an existing real life agent from the relevant local office.
Users can also receive bonus points for visiting real life CENTURY 21 offices or listed properties.