Market hard to competitors' clients: survey

Market hard to competitors' clients: survey

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Steven Cross

The vast majority of vendors with listed properties don’t appreciate other agents attempting to poach them, but are open to receiving marketing information.

According to a survey conducted by the RE/MAX WA team, consumers don’t appreciate attempts at being stolen from their current agent.

“In October RE/MAX Western Australia conducted a survey of 140 people who had a property on the market or who had recently sold a property through them or other agents and the results were conclusive”, Geoff Baldwin, managing director of RE/MAX WA said.

The survey asked vendors how they feel about receiving general marketing letters, sales reports and other helpful market information from foreign agents when their property is already listed.

Two thirds claimed they didn’t have a problem with it, while 18 per cent would prefer not and 15 per cent were unsure.

The survey also asked how vendors feel about other agents ringing in an attempt to gain their business or encourage you to change agents, where just eight per cent felt it was acceptable.

A huge majority of 86 per cent didn’t like it, and only six per cent were unsure.

“These results make it fairly clear that once a seller has chosen their agent a majority are happy to receive general marketing and sales information but an even larger majority are strongly against being called directly by competition agents,” Mr Baldwin said.

“When a property owner lists their home with a particular agent of their choice the last thing they want is for another agent to be repeatedly phoning them to encourage them to change agencies however, albeit only by a small minority of agents, this practice unfortunately continues to occur."

Vendors also proved they like to be open to opportunity, with 69 per cent believing their current agent shouldn’t be able to demand that no other agent contacts you for any reason whatsoever.

Only 17 per cent said yes, while 14 per cent were unsure.

“Obviously, every seller has a right to know what their options are if they do decide to change agents and there seems no significant resistance to informing sellers of what is on offer via professional mailings or materials”, Mr Baldwin said.

Steven Cross

The vast majority of vendors with listed properties don’t appreciate other agents attempting to poach them, but are open to receiving marketing information.

According to a survey conducted by the RE/MAX WA team, consumers don’t appreciate attempts at being stolen from their current agent.

“In October RE/MAX Western Australia conducted a survey of 140 people who had a property on the market or who had recently sold a property through them or other agents and the results were conclusive”, Geoff Baldwin, managing director of RE/MAX WA said.

The survey asked vendors how they feel about receiving general marketing letters, sales reports and other helpful market information from foreign agents when their property is already listed.

Two thirds claimed they didn’t have a problem with it, while 18 per cent would prefer not and 15 per cent were unsure.

The survey also asked how vendors feel about other agents ringing in an attempt to gain their business or encourage you to change agents, where just eight per cent felt it was acceptable.

A huge majority of 86 per cent didn’t like it, and only six per cent were unsure.

“These results make it fairly clear that once a seller has chosen their agent a majority are happy to receive general marketing and sales information but an even larger majority are strongly against being called directly by competition agents,” Mr Baldwin said.

“When a property owner lists their home with a particular agent of their choice the last thing they want is for another agent to be repeatedly phoning them to encourage them to change agencies however, albeit only by a small minority of agents, this practice unfortunately continues to occur."

Vendors also proved they like to be open to opportunity, with 69 per cent believing their current agent shouldn’t be able to demand that no other agent contacts you for any reason whatsoever.

Only 17 per cent said yes, while 14 per cent were unsure.

“Obviously, every seller has a right to know what their options are if they do decide to change agents and there seems no significant resistance to informing sellers of what is on offer via professional mailings or materials”, Mr Baldwin said.

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